The brief is to build a cross channel online marketing campaign around an issue of ‘human wellbeing’ in an Australian context which will run for 7 weeks. Students are to gather information for your campaign from a variety of sources, such as ABS, NGO’s, and government bodies.

 

The whole brief includes research and concept ideation, branding, content creation design, social media planning & marketing, website blog creation, usability testing, SEO practice, analytics breakdowns and reflections.

 

I chose the topic 'sleep for increasing one's mental health' inspired by personal experience.

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The minimum level of activity requirements:

EDM at least 1 per week, Website Posts/Updates at least 2 per week, Facebook page at least 10 per week, Instagram picture posts at least 15 per week and Twitter tweets at least 20 per week.

 

Wordpress Website (Inactive): www.catchsomesleep-zzz.com/